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We need a new, non-degenerative economic system.

We are in a change of era, we are moving towards a new economy, according to Josep M. Coll, Professor at EADA Business School, consultant to the United Nations and author of “Zen Business”.

The old is falling, so the new paradigm is based on internalizing the social and environmental costs to be aware that the wealth generated also has a high cost.

The company has a key role to play in the new socioeconomic system in which we live.

According to Earth Over Shoot Day, we are using up the planet’s resources faster and faster, that is to say, we are in deficit, we consume more than we produce and this is not sustainable.

Resources are not infinite and we are beginning to realize this. According to Josep M. Coll, we have an economy based on principles that no longer work, we have to start paying attention not only to money and profitability, but also to the impact we cause.

The company is the engine of a degenerative system, that is why we need a systemic change, a change towards sustainability, a change towards a new economy. We are witnessing a climate change, a destruction of the planet and nature, when we are nature, so we need to evolve to a sustainable system.

Let’s be aware, it’s time to do things differently.

Wake Up Wake Up!

Don’t believe anything you just read, experiment and think for yourself.

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Video Edited by Fernando Millán

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